Starting at the end of September, Google is rolling out a new feature to help advertisers identify underperforming asset groups within their Performance Max campaigns. This tool pinpoints gaps and offers specific recommendations for improvement.
Advertisers who optimize their Ad Strength to “Excellent” have seen an average of 6% more conversions, making this an essential strategy for boosting results.
Let’s not forget that in August, Google also introduced conversion reporting for assets.
This news was shared during Expert Deepdive: Unbox the new Performance Max features.
