Vehicle ads are currently in beta in the UK, but starting October 2024, they will be available to all UK advertisers.
This ad format allows auto sellers to appear in Shopping results displaying car images and other details, linking to the vehicle description page (VDP) for further actions.
Advertisers can upload vehicle feeds via Google Merchant Center and run Performance Max campaigns.
Expansion to more countries is expected soon.
Read the full article here: Vehicle ads have become available to advertisers in the United Kingdom.