Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News
2 2024-09
0
Share

Lifecycle Goals for PMAX

Last updated on September 30, 2024
A flowchart titled "Maximize value from new and existing customers with PMAX lifecycle goals" shows two main pathways: Acquisition Goal and Retention Goal. The Acquisition Goal includes New Customer Only Mode, New Customer Value Mode, and New Customer High Value Mode. The Retention Goal features Win-Back Mode and High Value Win-Back Mode. An "Available Today in Beta" marker sits at the

At the AI Innovation Day event on September 24, Google introduced Lifecycle Goals. While some are already available, others are still in beta testing:

Acquisition goals:

  • New customer only mode (available today)
  • New customer value mode (available today)
  • New customer high value mode (beta)

Retention goals:

  • Win-back mode (beta)
  • High value win-back mode (beta)

Related posts:

Share this article
0
Share
0
0
0
0
0
0
0
0
0
Shareable URL
Read next