Advertisers on Microsoft Advertising can now use IAS (Integral Ad Science) verification to ensure their ads are seen by real people in brand-safe environments.
IAS verification covers view ability, invalid traffic, and brand safety for native, display, and video ads across all bid strategies.
To use this feature, advertisers simply add their IAS tag URL to their ads on the platform.
This integration helps ensure ads perform better while maintaining brand integrity. Learn more about the collaboration between IAS and Microsoft here.
Read the article here to know more about the updates: Performance Max updates and other updates for October
