Microsoft is transforming digital engagement with generative AI, led by Copilot.
Key developments include:
- Increased Engagement: Copilot conversations have doubled year-over-year, with ads achieving a 69% higher click-through rate and 76% better conversion rates.
- New Ad Features: Ads in Copilot will now align more naturally with user conversations, enhancing relevance and personalization.
- Productivity Tools: New diagnostics and performance snapshots help advertisers monitor and optimize campaigns efficiently.
- Holiday Boost: Performance Max and Copilot tools are expected to drive higher engagement during the holiday season.
Microsoft’s data shows that Performance Max boosts Product ads impressions on Copilot by 5x and improves CTR by 2x in comparison to traditional search. Similar data is observed across Performance Max ad types, including Multimedia ads and Responsive search ads.
These innovations mark Microsoft’s continued push toward personalized, AI-powered experiences for consumers and advertisers alike.
Read the full article here: Transforming audience engagement with generative AI
