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2 2024-09
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Google Is Pushing Performance Max on Google Search

Last updated on September 30, 2024
A Google Ads interface showing recommendations for creating a Performance Max campaign. Buttons offer options such as "Get started" and "Apply," tailored to goals like increasing conversions, expanding ad reach, and leveraging Google's search automation. Draft changes are highlighted for all users by September 30, 2024.

Adriaan Dekker and Yazid Benhlal discovered that Google is promoting the Performance Max campaign within Google Search for users logged in Google Ads who don’t use this campaign type.

A Google Ads interface showing recommendations for creating a Performance Max campaign. Buttons offer options such as "Get started" and "Apply," tailored to goals like increasing conversions, expanding ad reach, and leveraging Google's search automation. Draft changes are highlighted for all users by September 30, 2024.

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