Following the recent update introducing AI powered video creation in Demand Gen campaigns, Google is now bringing the same functionality to Performance Max.
Vojtěch Audy spotted a new “Create video” button inside the Performance Max campaign workflow, allowing advertisers to generate video assets directly in Google Ads. The feature is powered by Google’s VEO 3 technology, which was also connected to the earlier Demand Gen rollout.
This expansion shows Google is continuing to reduce the barriers to video advertising by helping advertisers create video assets without external production tools or existing video content.