Google has released an official summary of recent Performance Max features, many of which had already been spotted by the PPC community.
1. More Audience and Placement Controls
- Campaign-level negative keyword lists can now be applied to multiple PMax campaigns at once, streamlining brand-safety management.
- Search theme limits doubled from 25 to 50 per asset group, expanding targeting potential.
- Device and age targeting are fully available in PMax, plus a new beta for gender targeting.
2. Smarter New Customer Growth Tools
- Improved new customer acquisition reporting now removes “Unknown” labels, giving clearer insights and better bidding accuracy.
- Goal diagnostics help troubleshoot issues like broken tags or missing conversion actions.
3. Enhanced Creative Visibility & Insights
- Final URL expansion asset reporting now shows exactly which assets were served and lets you remove them.
- Creative recommendations provide AI-powered tips to improve image quality for better performance across channels, with direct links to Google’s image editor.
With these updates, advertisers can better control where ads show, more accurately measure customer acquisition, and quickly improve creative assets, all without leaving the Google Ads interface.
Read the complete summary here: Unlock more visibility and control in Performance Max.