Understanding where your conversions come from just got a lot easier. Google Ads is rolling out a new “Channel performance” page for Performance Max campaigns, giving advertisers a clearer view of how each channel (Search, YouTube, Display, Discover, Gmail, and Maps) contributes to campaign results.
This update includes:
- A visual campaign-level summary to quickly see which channels are driving results.
- Drill down into specific channels to understand their role in driving performance and identify opportunities for improvement.
- Links to placement reports for deeper insight into Display and YouTube performance.
- Format-level breakdowns, especially helpful for retailers using Shopping ads, dynamic remarketing, and YouTube video formats.
- A channel distribution table with detailed metrics like clicks, conversions, and cost across all channels, available as a downloadable report.
- Diagnostics to surface potential issues on specific channels so you know where to prioritize your efforts.
With this channel-specific report, you can make smarter creative and budget decisions. For example, if you’re seeing strong results on YouTube, you might invest more in video content. Or if your product-based ads aren’t showing as much, it might be time to improve your feed imagery.
Performance Max still optimizes across all channels in real time to hit your main conversion goals, but now you’ll have the data to understand the how and where behind those results.
Read the official announcement here: Channel performance and more reporting coming to Performance Max.