Google’s January Demand Gen Drop introduces several updates now in general availability
- Shoppable CTV is fully rolled out, enabling purchases directly from YouTube ads on connected TVs. Google says campaigns including TV screens drive 7% more conversions at the same ROI.
- Attributed Branded Searches is now live, offering insights into branded search volume generated by Demand Gen campaigns across Google and YouTube. Contact your Google rep to enable it.
- Travel Feeds are also available, allowing hotel advertisers to sync Hotel Center feeds to build video ads with real-time pricing, ratings, and availability.
Learn more in the official announcement.
This update was shared by Google.