Search Campaigns for Travel Announced
Google has launched Search Campaigns for Travel, integrating travel feeds and formats into standard Search…
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PPC News: Hotel
22 posts
PPC News Feed brings you the latest updates on Hotel Ads and hotel advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Health Check Diagnostics for Lodging Feeds in Microsoft Ads
Microsoft Advertising has announced that Health check diagnostics in Property Center are now generally available…
January Demand Gen Drop Expands Video, Search and Travel Features
Google’s January Demand Gen Drop introduces several updates now in general availability Learn more in the…
Suspended Hotels Reinstated in Google Hotel Center
Google Hotel Center has reinstated all previously suspended hotels and is removing the “Suspended Hotels” tab.…
Google Tests Share Icon on Hotel Ads in Search Results
Google is experimenting with a share icon on Hotel ads in the Search results, allowing users to quickly share an…
Google Adds Help Pages for Itinerary Value Rules in Hotel Ads
Following the June update introducing itinerary-based conversion value rules, Google has now published three new…
Microsoft Enables Bulk Editing for Lodging Campaign Bids
Microsoft Advertising has added bulk editing for Property Group bids in Lodging campaigns. Advertisers can now…
Google Ads Expands Web to App Connect Across YouTube, Hotel & Demand Gen
Google Ads has rolled out new tools to better connect web and app advertising, making it easier to deliver a…
Google Surfaces Nearby Hotel Ads with Direct Booking Button
Google appears to be testing a new ad format that highlights nearby hotels with prominent blue buttons, linking…
Itinerary Conversion Value Rules Introduced for Travel Campaigns
Google Ads has introduced Itinerary Conversion Value Rules to help travel advertisers better optimize for…