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PPC News: Hotel

29 posts

PPC News Feed brings you the latest updates on Hotel Ads and hotel advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A smartphone screen displays hotel booking options and prices for Hotel Vega in Constanța, with various booking sites and rates listed for selected dates.

Booking Prices Customized by Device Type in Hotel Ads

In Google’s new Digital Markets Act (DMA) booking search widgets, the prices shown are customized based on…

September 13, 2026

Screenshot of a hotel ad showing a highlighted “DEAL” label, discounted rates, and an arrow pointing to the deal. Includes “NEW!” sign and Thomas Eccel’s photo at the bottom with promotional banners.

“Deal” Badge Spotted Live in Google Hotel Ads

Google Hotel Ads now feature a new “DEAL” badge. This badge automatically appears when a hotel…

September 9, 2026

Hotel Campaigns Can Now Target Regions and Cities

Google Ads has updated its guidance, allowing Hotel Ads campaigns to target and exclude specific geographic…

September 2, 2026

Screenshot of a webpage explaining that Travel campaigns will migrate to Search campaigns in Q3 2026, with a highlighted note about the transition and details on campaign reporting in Report Editor.

Google Travel Campaigns Migrating To Search Campaigns

Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. It is scheduled…

August 12, 2026

A flowchart graphic shows the interaction between a Google search results page, a building with a blue roof and yellow awning, and another page displaying the building with a star rating. Dashed lines connect the search results to the building and the building to the rating page.

Google Third-Party Rates For Hotel Ads Going Away

Google has announced that the third-party rates for hotel ads feature will be discontinued after September 30,…

July 7, 2026

A screenshot of Google Ads search campaign settings for travel, highlighting options for Travel Promotion, Booking Link Ads, and Item Group. Arrows and labels emphasize these features. Branding for AdSea Innovations is at the bottom.

Booking Link Ads for Search Campaigns For Travel

Google Ads is now showing Booking Link Ads as part of Search campaigns for Travel, following the original…

May 27, 2026

Screenshot of a Wayfair sponsored Google Shopping ad displaying a bedding essentials bundle offer with a duvet cover set for $98 and sheet set for $83, showing a subtotal of $135.75 with $45 savings

GML 2026: Direct Offers Now Integrated Into AI Mode

Direct Offers are introduced as part of AI Mode. This offers high-intent consumers exclusive promotions, right…

May 20, 2026

Screenshot of ad group settings for AI Max in Travel Search Campaigns, showing both "Text ads" and "Travel Promotion Ads" checked. The item group is not selected, and search term matching uses only keywords and match types.

Search Campaigns for Travel Announced

Google has launched Search Campaigns for Travel, integrating travel feeds and formats into standard Search…

April 30, 2026

Health Check Diagnostics for Lodging Feeds in Microsoft Ads

Microsoft Advertising has announced that Health check diagnostics in Property Center are now generally available…

March 20, 2026

A graphic with the text "Google Ads Demand Gen Drops" featuring a lightbulb icon in the "o" of "Drops," red sparkling stars, and subtle video elements. "January 2026" appears bottom left on a light pink background.

January Demand Gen Drop Expands Video, Search and Travel Features

Google’s January Demand Gen Drop introduces several updates now in general availability Learn more in the…

January 23, 2026