Promotion Mode Available for Total Budgets in Google Ads
Yash Mandlesha and Adriaan Dekker shared that Google is testing a new Promotion Mode feature in Google Ads,…
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PPC News: September 2025
92 posts
Explore PPC news published in September 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Merchant Updates Pricing Rules
Google has rolled out a Merchant Center pricing policy update to improve transparency and regional consistency.…
Performance Max Error Message Sparks Budget Floor Debate
A new Performance Max “budget error” is confusing advertisers. When publishing campaigns, Google sometimes…
Google Tests Emojis for Shipping in Shopping Ads
Google is experimenting with emojis in Shopping ads, placing a truck emoji before the “Free shipping” label. The…
Google Publishes Help Page for Suggested Plans in Performance Planner
Google has published a new help page detailing Suggested Plans in Performance Planner. This feature was…
Google Tests “Visit Store” CTA in Shopping Ads
Google is now displaying a “Visit Store” call-to-action button directly in Shopping ads. The new CTA appears at…
Google Ads AI Now Predicts Seasonal Demand & Competitor Shifts
Google Ads has added a new AI feature on the Insights page that not only highlights which competitors break into…
Advertisers Can Now Secure First Spot in YouTube Ads Sequence
YouTube Ads has quietly rolled out a new setting called “First Position Serving” that lets…
AI Chat Now Showing on Google Ads Homepage
The AI Chat feature, recently renamed to Ad Advisor, is now being prominently displayed on the Google Ads…
Google Adds Keyword-Level AI Max Reporting
Aleksejus Podpruginas recently posted that Google Ads has introduced two new reporting metrics on keyword level…