Google has rolled out a Merchant Center pricing policy update to improve transparency and regional consistency.
Key changes:
- Merchant fees (service, handling, activation, etc.): must be added to shipping settings.
- Government fees (duties, taxes): must not be included in price or shipping attributes.
- Import/export costs: either include in product price or clearly disclose on-site.
- Regional Availability & Pricing (RAAP): now globally available, letting merchants set location-specific pricing.
- Installments: use the dedicated [downpayment] field within [installment], with [price] reflecting the full upfront cost.
Merchants are urged to check feeds, landing pages, and structured data for exact price alignment to avoid disapprovals or suspensions.
Check out the full video shared by Emmanuel Flossie here: Policy Update Price Attribute For Google Merchant Center.