Google is now displaying a “Visit Store” call-to-action button directly in Shopping ads. The new CTA appears at the bottom of the ad unit, highlighting the store name.
The word “Visit” is followed by the store name, such as “Visit Nike” or “Visit Sephora”, making the call-to-action more personalized and brand-specific.
Currently seen on mobile devices, the feature is still in testing and may not appear for all users. This placement adds clarity to the shopping experience by making it more obvious where the ad leads.
This update was shared by Arpan Banerjee and Adriaan Dekker.