Aleksejus Podpruginas recently posted that Google Ads has introduced two new reporting metrics on keyword level to help advertisers track Search AI Max campaign performance.
- AI Max expanded matches: Traffic from broad match keywords generated by AI Max.
- AI Max expanded landing pages: Traffic from queries matched via your landing pages or assets, outside of your keywords.
These insights give advertisers a clearer view of how AI Max expands reach beyond keywords and leverages existing assets.