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Google Publishes Help Page for Suggested Plans in Performance Planner

Google Ads Performance Planner dashboard showing Suggested Plans to enhance campaign performance, including projected clicks, cost, and CPC. A highlighted suggestion estimates 10.3K clicks for £1.14 CPC and £11.7K spend.

Google has published a new help page detailing Suggested Plans in Performance Planner.

This feature was previously spotted live for Performance Max campaigns but is now expanding to include Search, Shopping, and App campaigns.

Suggested Plans offer ready-made, goal-optimized forecast templates based on your current campaign settings. They’re designed to simplify planning by simulating the best potential performance outcomes.

Key highlights include:

  • Goal-based simulations for Search, PMax, Shopping, and App campaigns
  • Grouping of forecastable campaigns by type
  • One-click plan creation from suggested options

These plans may not appear if campaigns are already optimized or not eligible for forecasting. Additional limitations apply to manager accounts and portfolio bid strategies.

Google Ads Performance Planner dashboard showing Suggested Plans to enhance campaign performance, including projected clicks, cost, and CPC. A highlighted suggestion estimates 10.3K clicks for £1.14 CPC and £11.7K spend.

Read the full help page here: About Suggested plans in Performance Planner.

This help page was spotted by Hana Kobzová.

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