Microsoft’s LinkedIn-profile targeting features have completed their rollout. The beta note indicating that not everyone had access to these features has been removed. This update enables B2B advertisers to utilize the Audience planner for sizing a company-list or seniority audience before launching campaigns.
The Audience planner help page now includes two new targeting dimensions: “Company List: Companies from bulk-uploaded lists” and “Job seniority: Seniority levels according to their LinkedIn profiles.” The limit remains at up to 10,000 companies per list, with ad groups able to target a maximum of 1,000 companies.
The removal of the “not everyone has this feature yet” note from the Audience campaign creation page confirms the full rollout. Additionally, the separate walkthrough for associating company lists has been dropped, streamlining the existing instructions under “Add or adjust targets in your settings.”
Read the official announcement here: Forecast campaign results with the Audience planner.
This update was spotted by Hana Kobzová.