A new Performance Max “budget error” is confusing advertisers. When publishing campaigns, Google sometimes shows:
“Your budget is lower than other advertisers’ budgets, which may affect performance. Try raising it to at least €30.01 per day.”
But here’s the catch:
- The platform blocks campaign publishing at first.
- If you return to the budget screen and simply hit continue, the campaign still saves with the lower budget.
This isn’t a hard rule. It’s Google nudging advertisers toward higher daily spend floors.
This update was shared by Thomas Eccel who suspects thresholds could vary by market or vertical.