Google is experimenting with emojis in Shopping ads, placing a truck emoji before the “Free shipping” label.
The emoji appears directly before the shipping price (e.g. “🚚 Gratuite”), likely aiming to improve visibility and user engagement by emphasizing delivery perks. It’s currently showing in select mobile Shopping ad units and is still in limited testing.
There’s no confirmation yet on a broader rollout, but this small UI tweak could impact how users scan and select product listings.
This update was shared by Arthur Lubrano and Adriaan Dekker.