Announced at Google Marketing Live 2025, Google is bringing its Commerce Media suite to advertisers through new beta features in Google Ads, Search Ads 360, and Display & Video 360.
The tools aim to strengthen collaboration between retailers and brands by combining AI-driven performance with transparent measurement and control.
Retailers can now more easily share product feeds with brands using new self-serve options, already in use by marketplaces like Shopee, Rakuten, and Flipkart. In Search Ads 360, Roundel becomes the first retail media network to support sales tracking across web, app, and in-store channels for Performance Max campaigns.
In addition to Search, Shopping, and Demand Gen campaign support, commerce-focused ad formats are expanding to YouTube via Display & Video 360.
Google is also piloting product-level insights to help advertisers understand the impact of media investment on individual product and category sales.
Brands and retailers interested in testing Commerce Media suite can reach out to their Google account representative.
Here is the official announcement: We’re bringing Google’s Commerce Media suite to brands and retailers spotted by Mario Markovic.