Between January and March 2024, Google conducted an experiment on display ads traffic using Privacy Sandbox APIs combined with other privacy-preserving signals. The test aimed to evaluate ad performance without third-party cookies in Google Ads and Display & Video 360.
Results indicated an 89% recovery in advertiser spend for Google Display Ads and 86% for Display & Video 360. Campaigns focused on conversions saw a 97% recovery per dollar conversion for Google Display Ads and 95% for Display & Video 360.
Remarketing campaigns showed a 55% recovery in Google Ads and 49% in Display & Video 360. These outcomes suggest the potential for improved ad performance Privacy Sandbox technologies.
For more details, check out the article to learn more about the results: Results from our display ads experiment with the Privacy Sandbox APIs
