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Upgrades to Merchant Center for Retailers

Screenshot of a product customization interface showing four images of a white leather purse on a ledge overlooking the sea with white buildings and colorful flowers. The right panel contains text fields for selecting a product image, product description, and scene description, showcasing recent retail enhancements.

All retail users will be upgraded to Google’s new Merchant Center Next by September, featuring enhanced insight reports, AI-powered imagery tools, and an intuitive interface. This platform is a central hub for managing product listings, creating new product images, measuring performance, and planning.

Key Features

Product Studio: This AI-powered tool helps retailers create marketing content more efficiently, offering features like background removal and image resolution enhancement.

Centralized Analytics: A new analytics tab consolidates retail data, providing pricing insights and competitive visibility tools.

Redesigned Interface: Improved navigation and simplified setup processes make it easier for retailers to manage their products and optimize their presence on Google.

Early adopters report increased engagement and a 25% rise in product additions. Google will support the transition with tutorials and customer support.

To know more about what to expect, read the article here: What retailers can expect from the New Merchant Center

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