Google is launching Commerce Media Suite, a new solution that allows retailers to monetize their first-party data and connect it with brands’ campaigns in Google Ads.
This setup enables advertisers to leverage retailer-supplied audience signals to drive more targeted and effective campaigns. These signals can be used across Google’s full inventory, including YouTube, to reach high-intent shoppers and boost sales.
The goal is to strengthen collaboration between retailers and brands while unlocking more value from first-party data.
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