YouTube is launching new ad capabilities aimed at boosting brand presence across Shorts and creator partnerships. Key updates include:
- Shorts-Specific Ads: Advertisers can run Shorts-only ads and use stickers made from product feeds in ads by the end of the year.
- Animated Image Ads are now globally available, drawing from Google Merchant Center feeds.
- Partnership Ads: Advertisers can promote videos from others creators on YouTube, and creators can now tag partners in branded content.
- Broader Audience Control: For campaigns, advertisers can secure a 100% share of voice on select top channels, with expansion planned for 2025.
These updates give brands more tools to engage audiences across YouTube’s ad ecosystem.
Read the official update here: Increasing the power of engagement and creators on YouTube.
