Microsoft Advertising has launched Curate for Commerce and Sponsored Promotions by Brands to help brands and retailers grow through commerce media.
Curate for Commerce:
- Leverages first-party data for targeted ads.
- Helps retailers drive incremental revenue with minimal investment.
- Expands reach to non-endemic brands.
- Simplifies operations with an all-in-one platform.
Sponsored Promotions by Brands (SPB):
- Engages shoppers across Microsoft Edge, Bing, and retail sites.
- Operates on a cost-per-sale model.
- Allows a single campaign across multiple retailers.
Both tools enhance commerce media strategies for brands and retailers, with Curate for Commerce in pilot and SPB in beta. Advertisers benefit from reliable first-party data, enabling more personalized campaigns.
Learn more here: Microsoft Advertising’s new commerce media innovations unlock growth for brands and retailers