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PPC News: January 2025

68 posts

Explore PPC news published in January 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.

LinkedIn Targeting for Microsoft’s PMAX & Other Improvements

Microsoft is piloting major updates to Performance Max, introducing LinkedIn targeting, granular reporting,…

January 30, 2025

Google has announced that they will expand channel controls to all available ad surfaces in Demand Gen campaigns…

January 30, 2025

Google has officially launched Meridian, its open-source Marketing Mix Model (MMM) designed to help marketers…

January 30, 2025

If you manually upload your product feed or product review feed, you may have noticed that Google has updated…

January 29, 2025

Starting March 3, 2025, Google Ads API and Google Ads Scripts will no longer provide search subcategories in…

January 29, 2025

Thomas Eccel has recently shared that Google Ads UI now flags all-location targeting in Recommendations,…

January 28, 2025

Have your text-heavy image assets been disapproved in Google Ads for overlays? Don’t let them go to waste.…

January 26, 2025

Starting February 12, 2025, Google will update its policy on cryptocurrency-related ads, allowing certified…

January 25, 2025

Google revamped its Advertiser Verification Help Center to improve clarity and navigation. These changes,…

January 25, 2025

Thomas Eccel shared that Google Ads is experimenting with swipeable product carousels on YouTube’s mobile…

January 25, 2025