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Search Term Insights Unavailable in Google Ads API & Scripts

January 29, 2025

Starting March 3, 2025, the Google Ads API and Scripts will align with updates in the Google Ads UI. The Search Term Insights report will be updated so that all search subcategories are empty.

Starting March 3, 2025, Google Ads API and Google Ads Scripts will no longer provide search subcategories in search term insight reports.

The Google Ads UI has already removed this field, and the API is following for consistency.

Starting March 3, 2025, the Google Ads API and Scripts will align with updates in the Google Ads UI. The Search Term Insights report will be updated so that all search subcategories are empty.

Here is the official announcement: Google Ads API and Google Ads scripts search term insight report update starting March 3, 2025.