Private Search Terms in PMax Campaigns
Adriaan Dekker received an update from Arpan Banerjee on a new Private Search Terms category that has surfaced…
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2025-01
32 posts
Explore PPC news published in January 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Simplifies Ad Policies for Children and Teens
Starting January 2025, Google will update its ad policies for children and teens, aiming to make it easier for…
Performance Max Gets a Boost with New Brand Guidelines
Andrew Boyd, Axel Falck, and Crack PPC shared that “Brand Guidelines” for Performance Max feature is…
Google Ads and Microsoft Clarity Integration Now Available
The new Google Ads integration with Microsoft Clarity, initially launched in December 2024, is now available to…
Boost Lunar New Year Campaigns with These 4 Strategies
The Lunar New Year is a vibrant celebration that marks the start of Spring and is deeply rooted in Southeast…
Video Extensions Now Available in Bing’s Search Ads
Video extensions have started appearing in Microsoft Advertising, allowing advertisers to enhance their search…
% Served Metric for Demand Gen
Google has released a new metric column for Demand Gen campaigns called “% Served“. This addition…
“See More Links” in Microsoft Search Ads
Sachin Patel observed a new feature within Bing’s search results on mobile. A new link called “See…
PMAX Gets a “Source” Column For Search Terms
Google has enhanced the Search Terms Insights in Performance Max campaigns by adding a new “Source”…
Simplified Subtype Menu for YouTube Campaigns
Thomas Eccel shared interesting news about the video campaign subtype menu in Google Ads has been updated for a…