Microsoft is piloting major updates to Performance Max, introducing LinkedIn targeting, granular reporting, smart conversion tracking, and new customer targeting.
Advertisers in six countries (U.S., Canada, UK, Australia, France, and Germany) can now leverage LinkedIn’s professional data for more precise B2B targeting.
Other improvements are:
- More Granular Reporting – Performance analysis by audience segments and individual assets.
- Smarter Conversion Tracking – Real-time value adjustments based on location and device.
- New Customer Focus – Option to prioritize or exclusively target new customers.
This news was shared by Anu Adegbola.
Later, Microsoft published this announcement New Performance Max tools and other product updates for February providing more information about these features.