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Google Ads Recommends Specific Location Targeting

Screenshot of a campaign settings panel in Google Ads showing location options with "All countries and territories" selected. A positive recommendation to use specific location targeting for better ad performance is highlighted, along with SEO keywords for emphasis using arrows and highlights.

Thomas Eccel has recently shared that Google Ads UI now flags all-location targeting in Recommendations, recommending advertisers use more specific locations.

Screenshot of a campaign settings panel in Google Ads showing location options with"All countries and territories" selected. A positive recommendation to use specific location targeting for better ad performance is highlighted, along with SEO keywords for emphasis using arrows and highlights.

It’s a welcome change that improves ad relevance and targeting precision.

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