New Licensing Rules for Gambling Ads in Brazil
Starting January 1, 2025, Google Ads’ Gambling and Games policy will align with Brazil’s new regulations. Key…
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PPC News: December 2024
59 posts
Explore PPC news published in December 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Update to Healthcare and Medicines Policy for Clarity
Google has updated its healthcare and medicines policy to improve clarity and readability. The changes,…
Track Trends with Search Interest & Category Insights
Dario Zannoni highlighted that Google Ads is rolling out two new features in the Products tab: Search Interest…
New Options Appear in Google Ads Billing Section
Zeeshan Ali has reported additional options in the Billing section, including: The older setup shows 8 options,…
Google Enhances Consent Mode Validation for App Developers
Google has introduced new help page series for validating Consent Mode for apps. These pages aim to ensure…
Custom Strategies for Modern Advertisers with Microsoft Advertising
In today’s competitive landscape, reaching the right audience demands precision and flexibility. Microsoft…
Google Experiments With Double Serving
At the start of December, Anthony Higman noticed the same advertiser’s ads appearing twice in search…
Brand Guidelines to Become Mandatory for PMAX
Starting on January 20, 2025, newly created Performance Max campaigns will have the brand guidelines enabled and…
Generating Images with Reference Images and Similar Variations
Google has published a new help page related to enhanced tools for creating and customizing visuals, making it…
Help Page on Adding Negative Keywords for PMAX
Google has released an official guide on adding negative keywords at the Performance Max level. The option to…