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Google Experiments With Double Serving

Screenshot of a LinkedIn conversation discussing double serving policy issues in Google Ads. Participants include Navah Hopkins, Ginny Marvin, and Anthony Higman, addressing experiment testing and policy violation concerns.

At the start of December, Anthony Higman noticed the same advertiser’s ads appearing twice in search results, sparking concerns about potential policy violations.

He recently shared in a LinkedIn post that this issue is still ongoing.

Ginny Marvin responded, clarifying that this is a small experiment aimed at testing different ad configurations.

Screenshot of a LinkedIn conversation discussing double serving policy issues in Google Ads. Participants include Navah Hopkins, Ginny Marvin, and Anthony Higman, addressing experiment testing and policy violation concerns.
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