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Custom Strategies for Modern Advertisers with Microsoft Advertising

Screenshot of a website homepage with a purple header featuring a smiling person wearing headphones. Below, content categories are displayed with images tailored for modern advertisers. Various brand logos, including Microsoft Advertising, are shown at the bottom of the page.

In today’s competitive landscape, reaching the right audience demands precision and flexibility. Microsoft Advertising connects brands with high-intent audiences across its ecosystem, including MSN, Outlook, Windows, and Microsoft 365.

Key Highlights:

1. Audience Ads: Leverage Microsoft’s consumer intent signals to deliver relevant ads across devices and publisher partners.

Screenshot of a Microsoft Advertising dashboard displaying campaign performance. It features a graph with performance trends, recommendations with a 72.4% optimization suggestion, and lists top campaigns with metrics like impressions and clicks—ideal for modern advertisers seeking custom strategies.

2. Microsoft Invest: Use Microsoft’s demand-side platform for seamless access to premium inventory across display, native, and video formats.

Screenshot of a website homepage with a purple header featuring a smiling person wearing headphones. Below, content categories are displayed with images tailored for modern advertisers. Various brand logos, including Microsoft Advertising, are shown at the bottom of the page.

3. Direct Partnerships: Access exclusive opportunities like:

  • MSN Homepage Takeovers: Reach over 500M unique users daily.
  • Outlook Sponsorships: Target productive, high-income audiences during key seasonal moments.
  • Copilot in Microsoft Advertising: Generate creative assets, uncover insights, and optimize campaigns at scale.
A digital interface display shows a browser with a homepage featuring various news articles and a sidebar with an email inbox. The email mentions Microsoft Surface sales, Shutterstock image collections, and insights into custom strategies by modern advertisers like Microsoft Advertising.

With flexible buying options, advanced targeting, and direct inventory access, Microsoft Advertising helps brands connect, engage, and convert with ease.

Read the complete article here: Unlocking the power of Microsoft Properties through your preferred buying path.

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