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New Licensing Rules for Gambling Ads in Brazil

Last updated on December 28, 2024

An illustration of a large blue padlock surrounded by various icons, including a mobile phone with a graph, a shield, checkmark, and browser windows, symbolizing digital security, data protection, and the policy updates often required for restricted businesses.

Starting January 1, 2025, Google Ads’ Gambling and Games policy will align with Brazil’s new regulations.

Key Update:

Advertisers must hold a valid license from the Brazilian Ministry of Finance (MF) to run ads for online sports betting or online casino services.
Pending license holders must reapply and submit an approved license to maintain certification.

An illustration of a large blue padlock surrounded by various icons, including a mobile phone with a graph, a shield, checkmark, and browser windows, symbolizing digital security, data protection, and the policy updates often required for restricted businesses.

Ensure compliance before December 31, 2024, to avoid disruptions.

Read the official update here: Update to Gambling and Games Policy, Brazil.

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