Google Merchant Center Requires Energy Labels for EU Products
Google Merchant Center now mandates energy efficiency labels for certain product categories in the EU, EFTA, and…
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PPC News: October 2024
85 posts
Explore PPC news published in October 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Unveils New Shopping Experience with Enhanced Features
Google has rolled out an updated Google Shopping experience in the U.S., introducing: Merchants need no extra…
New Call and Messaging Ads Terms
Google Ads has updated its terms to allow monitoring and recording of certain communications in Call and…
Expandable & Collapsible Section for Search Ads
Google is testing a new ad section in search results that allows users to expand or collapse the content. When…
New Search Ad Layout with Refinement Options
Google is testing a new card snippet format for paid ads in search results, which includes expanded search…
Microsoft Shares More Details About Impression-Based Remarketing
Microsoft Advertising has announced impression-based remarketing in July 2024, but now they shared more details…
New Penalties for Third-Party Policy Violations in Google Ads
In November 2024, Google will enforce stricter penalties under its updated third-party policy. The changes are…
Privacy Changes in Multiple U.S. States
Starting January 2025, new privacy laws in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire will prompt…
Assets Generation in PMAX Using a List of URLs
Felix Mayo and Adriaan Dekker have discovered a new feature in Performance Max campaigns: users can now provide…
Microsoft Launches Ad Selection API to Enhance Privacy
Microsoft is introducing Ad Selection API in a limited preview outside the EEA and the UK, focusing on privacy…