Microsoft Advertising has announced impression-based remarketing in July 2024, but now they shared more details about this new approach that targets users based on ad exposure rather than clicks alone.
This method enables advertisers to engage consumers throughout their entire decision-making journey, from initial awareness to final conversion.
Key benefits include:
- Enhanced Ad Reach: Target users who have seen your ads but haven’t clicked, ensuring brand visibility across multiple channels.
- Multi-Channel Consistency: Deliver tailored messages across search, display, and video channels to maintain brand awareness.
- Performance Boost: Research shows that exposure across ad formats can boost conversion rates by up to 7x.
Impression-based remarketing promises to be a powerful tool for advertisers looking to maximize ad performance and deliver consistent, relevant messaging independently on third-party cookies.
Read the full article here: Unlocking the power of impression-based remarketing.
