Google has rolled out an updated Google Shopping experience in the U.S., introducing:
- Improved Visual Layout: Larger images, popular categories, and personalized browsing enhance shopper engagement.
- Always-On Deals Page: Shoppers can now find year-round deals from various retailers on a dedicated page.
- AI-Powered Suggestions: New product recommendations are driven by generative AI, improving discovery and insights.
Merchants need no extra steps to join. Google advises keeping product data current in Merchant Center and using local inventory ads to boost sales.
Read the full article here: Launching a new Google Shopping.
