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New Call and Messaging Ads Terms

Screenshot of Google’s "Click-to-Call Terms" for advertising highlights a message about legal acceptance and advertiser compliance. Includes a detailed list of supplemental terms for using Google's call and messaging ads effectively and securely, ensuring seamless integration with Google Ads.

Google Ads has updated its terms to allow monitoring and recording of certain communications in Call and Messaging Ads

Advertisers must notify users about possible recordings and ensure compliance with local privacy laws. 

This change includes a possible “whisper message” for users, though it’s not confirmed if this applies universally.

This news was highlighted by Anthony Higman on X.

Screenshot of Google’s "Click-to-Call Terms" for advertising highlights a message about legal acceptance and advertiser compliance. Includes a detailed list of supplemental terms for using Google's call and messaging ads effectively and securely, ensuring seamless integration with Google Ads.
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