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Microsoft Launches Ad Selection API to Enhance Privacy

Two people sit at a table with a laptop, looking at the screen. One is pointing at the laptop, and both appear focused. They are in a modern office setting with large windows and partitions in the background.

Microsoft is introducing Ad Selection API in a limited preview outside the EEA and the UK, focusing on privacy in digital advertising. This API enables Ad Tech partners to serve relevant ads without relying on third-party cookies, enhancing user data protection.

Developers can join the origin trial to test this API in real-world scenarios and provide feedback.

Read the full article here: A preview of the Ad Selection API arrives in Microsoft Edge

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