Google has informed retailers via email that the discontinuation of energy efficiency attributes, announced in April 2024 and originally scheduled for September 1, will be postponed until 2025.
The updates involve removing the energy_efficiency_class attributes and replacing them with the [certification] attribute. The following attributes will be deprecated:
- energy_efficiency_class
- min_energy_efficiency_class
- max_energy_efficiency_class
Advertisers now have additional time to adjust their campaigns to these changes.
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