Starting September 1, 2024, Google will require the new [certification] attribute in the Google Merchant Center product feed to display energy efficiency certifications on product listings.
Merchants must update their product information to comply with these changes. This update aligns with the EU’s new energy efficiency labeling regulations and will replace the following old attributes:
- energy_efficiency_class
- min_energy_efficiency_class
- max_energy_efficiency_class
This change aims to streamline how energy efficiency certifications are displayed, ensure compliance, and maintain accurate product information on Google.
This news was spotted by Mark Grasmayer and Adriaan Dekker.