Business identity attributes, familiar from Google Business Profile, are now available in Google Merchant Center Next.
Retailers can select one or several attributes under Business details to let customers know more about their business.
The available business identity attributes are:
- Black-owned
- Latino-owned
- Veteran-owned
- Women-owned
- Small business
Attributes may appear publicly within 24 hours as a badge on Google Search and the Shopping tab in the US.
This news was spotted by Hana Kobzová.
Emmanuel Flossie shared on LinkedIn that this feature has been available in Google Merchant Center Next since its launch but is visible only in Merchant accounts for US companies. He also added that business identity attributes were spotted live in free listings.
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