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Consent Mode v2 Postponed?

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The deadline for implementing Consent Mode v2 for European advertisers was initially set for March 2024, but there appears to be a postponement. Indications of this delay include the disappearance of the notification bar in Google Ads and the removal of the date from the help page.

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This change was spotted by Denny Kwakman and shared by Adriaan Dekker, but there hasn’t been any official announcement directly from Google.

UPDATE: Our wish of postponing was not heard, the March deadline still applies. Read the official announcement here: Adapting to New Privacy Regulations.

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