Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Annual Merchant Center Specification Update

Annually, Google reviews the Google Merchant specification and implements significant updates. What changes can we expect this year?

Changes beginning immediately

  • [structured_title] and [structured_description] – if AI-generated titles and descriptions are used in the product data feed
  • [loyalty_program] – available in US and Japan, for settings member prices and loyalty points
  • [auto_pricing_min_price] – for setting the lowest or Minimum Advertised Price (MAP) to which a product’s price can be reduced. This price is considered for features like sale price suggestions, automated discounts and dynamic promotions.
  • [downpayment] for [installment] – [downpayment] is a sub-attribute of [installment] to specify if the product requires a partial up-front payment.
  • [credit_type] for [installment] – for vehicle ads, it is also a sub-attribute of [installment] to specify whether the type of instalment credit is lease [lease] or finance [finance].
  • [free_shipping_threshold] – available in all countries to indicate the minimum order value above which delivery is free.
  • [shipping] – this attribute has been updated to reflect government-imposed fees in delivery

Changes beginning on 31 July 2024

  • Delivery costs will be required in India and New Zealand

Changes beginning on 1 September 2024

  • [pickup_method] – becomes optional for local inventory ads
  • [energy_efficiency_class] – will be deprecated and replaced by [certification]
  • [price] – removed when used with [installment] and replaced by [downpayment]

Read the official announcement here: 2024 Merchant Center product data specification update.

Share this article
0
Share
Shareable URL
Leave a Reply

Your email address will not be published. Required fields are marked *

Read next