Scale Performance Max with Mad PMax and Google Sheets
The new open-source tool made by Google called Mad PMax offers a solution by integrating the simplicity of…
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PPC News: July 2024
63 posts
Explore PPC news published in July 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Merchant Center Next Available to More Accounts
Google has started showing notifications for voluntary Merchant Center Next Upgrade. The notification shows the…
Microsoft Simplifies Video and Display Ad Creation With New AI Tools
Microsoft Advertising has introduced AI-powered asset recommendations for video ads, with Connected TV ad…
Reach Google Ads Support via WhatsApp
Google Ads now enables direct communication through WhatsApp, allowing users to reach support for any questions…
Audience Exclusions Removed From PMAX
Google Ads has removed the audience exclusion feature in Performance Max campaigns. This means advertisers who…
No Changes to Google’s Healthcare Ad Policy on Opioids
In June 2024, Google planned to update its health care and medicines policy to allow advertisers to discuss…
Social Profiles in Google Merchant Center Next
The Business details section in Google Merchant Center Next has a new dedicated area for social profiles.…
Business Identity Attributes Added to Google Merchant Center Next
Business identity attributes, familiar from Google Business Profile, are now available in Google Merchant Center…
Extended Customer Service Options in Google Merchant Center Next
In addition to the website, email, and phone options familiar from the classic Merchant Center, Google has…
Broad Match Becomes Default in Google Search Campaigns
Google has updated its campaign creation process, enabling broad match for new Search campaigns by default.…