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No Changes to Google’s Healthcare Ad Policy on Opioids

Screenshot of a webpage titled "Updates to Healthcare and medicines policy (June 2024)." A red highlighted box contains a notice stating that Google’s Healthcare Ad Policy update will be indefinitely paused due to implementation challenges, particularly concerning opioids, and apologizes for any inconvenience.

In June 2024, Google planned to update its health care and medicines policy to allow advertisers to discuss opioid painkillers without promoting or selling them. 

However, due to implementation challenges, Google has decided not to proceed with this policy change. 

The current policy, which restricts advertisements related to opioid painkillers, will remain in effect.

This news was spotted by Adriaan Dekker and Greg Kohler.

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