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PPC News: July 2024

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Explore PPC news published in July 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.

Google Enhances Reporting and Launches AI-Powered Tools for PMax

Google has rolled out new features for Performance Max campaigns, enhancing creative results and transparency. …

July 31, 2024

Adriaan Dekker shared that Thomas Eccel discovered a new feature on the YouTube homepage ads, which displays two…

July 31, 2024

Adriaan Dekker and Barry Schwartz reported that Adam Bradley discovered a new section in Google Ads titled…

July 31, 2024

Initially planned for June, Google postponed this update due to implementation challenges. In August 2024,…

July 30, 2024

Starting September 27, 2024, Google will update its Ads Healthcare and Medicines policy to allow government…

July 30, 2024

Shresth Agarwal and Adriaan Dekker discovered an updated recommendation for Performance Max creation with an…

July 29, 2024

Google has updated its policy for vehicle ads in Germany. The “new” condition attribute can only be…

July 29, 2024

Google is launching a new feature allowing integration between Google Merchant Center feeds and the AI image…

July 29, 2024

Microsoft has introduced Impression-based remarketing, marking the beginning of a new era for first-party…

July 28, 2024

All retail users will be upgraded to Google’s new Merchant Center Next by September, featuring enhanced…

July 28, 2024