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Scale Performance Max with Mad PMax and Google Sheets

A diagram titled "Mad PMax" outlines an automated process. An "Input" box features a spreadsheet icon and text reading "Upload text assets and metadata in Google Sheets." An arrow points to a "Fetch" box with Google Drive and YouTube icons, showing how Mad PMax fetches campaigns, images, and videos. Another arrow leads to an "Output" box with a Google Ads icon

The new open-source tool made by Google called Mad PMax offers a solution by integrating the simplicity of Google Sheets with the power of Google Cloud. 

Users can input campaign details, asset groups, and assets into the Mad PMax sheet, and with a single click, upload these changes directly to Google Ads. 

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This innovative tool aims to streamline campaign management, making it easier and more efficient for advertisers to handle their Performance Max campaigns.

To learn more about this, read here: Mad PMax: PMax Asset Automation

This news was shared by Martina Cocco.


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