Audience Exclusions Removed From PMAX

Last updated on July 10, 2024

A screenshot of a user interface for managing audience settings. The "Intereses y datos demográficos detallados" section is collapsed, and the "Exclusiones" section is open. An alert specifies that Audience Exclusions can't be used in PMAX campaigns.

Google Ads has removed the audience exclusion feature in Performance Max campaigns. This means advertisers who want to bid only for new customers must now use the “Bid only for new customers” option.

This news was shared by CrackPPC agency.

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Audience Exclusions Removed From PMAX

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