Google is launching a new feature allowing integration between Google Merchant Center feeds and the AI image editor in Google Ads. That means this will let advertisers use product images directly from the Merchant Center for editing and inclusion campaigns, including Performance Max.
Key Features:
- Link Merchant Center feeds with PMax campaigns.
- Enhance product images using AI-generated tools.
- Create high-quality image assets from Merchant Center feeds.
- Import feed images via the AI image editor’s media picker.
How It Works:
After linking your Google Ads to Google Merchant Center, you can import product images into the Asset Library.
Only edited images are saved to the Asset Library. PMax campaigns can include up to 20 images, with options to search and filter by Merchant ID and Item ID.
Read the complete article here: About Google Merchant Center feed integration in AI image editor
This news was highlighted by Dario Zannoni.